Manager - Marketing and Promotion Team (Bancassurance) (PO-FAVP)

Education

• Masters

Experience

• At least 5 years
• The applicants should have experience in the following business area(s): Banks,Insurance

Additional Requirements

• Age At most 42 years
• Strong knowledge of digital and traditional marketing channels.
• Excellent project management and organizational skills.
• Proficient in marketing tools like Google Analytics, email marketing platforms.
• Creative mindset with analytical ability.
• Strong communication, leadership, and interpersonal skills.

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with the company’s business objectives.
• Identify target markets and devise appropriate promotional strategies to reach potential customers.
• Coordinate market research activities to gather customer insights and competitive intelligence.
• Set measurable goals for marketing campaigns and monitor their effectiveness.

2. Campaign Management & Promotion

• Plan and execute multi-channel marketing campaigns (digital, print, events, PR, social media, etc.).
• Work with creative agencies, vendors, and internal teams to produce promotional materials.
• Oversee the scheduling and distribution of marketing collateral.
• Manage end-to-end event planning and participation (trade shows, seminars, webinars).

3. Team Leadership & Coordination

• Lead, mentor, and motivate the marketing and promotion team to achieve set targets.
• Assign tasks, monitor performance, and conduct regular team reviews.
• Foster collaboration across sales, product, and other departments to align marketing efforts.

4. Budgeting & Resource Management

• Prepare and manage the marketing budget, ensuring optimal utilization of resources.
• Negotiate contracts with agencies and vendors to achieve cost efficiencies.
• Track expenses and ensure adherence to allocated budgets.

5. Brand Management & Communications

• Ensure consistent brand messaging and adherence to corporate identity standards.
• Manage content creation for websites, newsletters, brochures, and social media.
• Handle media relations and coordinate press releases, advertisements, and corporate communications.

6. Analytics & Reporting

• Monitor key performance indicators (KPIs) such as lead generation, conversion rates, campaign ROI (return on invest).
• Generate regular reports for senior management detailing marketing performance and insights.
• Use data analytics tools to optimize ongoing campaigns and future strategies.