Education

• Bachelor of Business Administration (BBA)

Experience

• 10 to 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

Additional Requirements

• Age At least 30 years
• Strong leadership and strategic thinking abilities
• Excellent communication, negotiation, and presentation skills
• Proven expertise in brand building, product marketing, and digital campaigns
• Analytical mindset with the ability to interpret market data and consumer behavior
• Result-oriented with strong business acumen
• 10–15 years of progressive experience in marketing, preferably in FMCG, retail, telecom, or service industry (with at least 3–5 years in a senior leadership role)
• Proven track record of successfully managing large-scale marketing campaigns and delivering business results

The GM/DGM, Marketing is responsible for developing and executing the company’s overall marketing strategy to strengthen brand positioning, drive business growth, and achieve sales and revenue targets. This role involves overseeing market research, product promotion, brand management, digital and traditional such as retail, corporate, institutional, and modern trade marketing campaigns, and ensuring alignment between marketing objectives and organizational goals.

Key Responsibilities:

Developing and implementing comprehensive marketing strategies aligned with company objectives

Conducting market research, competitor analysis, and customer insights to identify opportunities for growth

Designing annual marketing plans, budgets, and KPIs to monitor performance and ROI

Building and maintaining a strong corporate brand image across all channels

Overseeing advertising, PR, and promotional campaigns to ensure consistency and effectiveness

Managing content strategy, corporate communications, and media relations

Collaborating with the sales team to develop lead generation and customer acquisition strategies

Identifying and explore new markets, partnerships, and product opportunities

Driving campaigns to support product launches, pricing strategies, and sales promotions

Leading digital transformation initiatives in marketing including SEO, SEM, social media, and online advertising

Monitoring trends in digital marketing, analytics, and emerging platforms

Overseeing ATL (Above the Line) and BTL (Below the Line) campaigns to maximize market reach

Leading, mentoring, and developing the marketing team for high performance and creativity

Fostering cross-functional collaboration between marketing, sales, and product development

Ensuring compliance with organizational policies, ethical standards, and industry best practices